Starboard Hotels
Starboard Hotels’ Mission, Vision and Values
Starboard Hotels’ mission is “to create a diverse portfolio of hotel investments spread both geographically and across trading brands that delivers investment returns exceeding the aspirations of its stakeholders”
Our Vision is:
- To acquire going concerns and sites to develop branded hotels in the UK and Europe
- To franchise across a range of brands to allow the maximum value to be built into each individual hotel
- To operate great hotels that our customers will love
- To be an employer of choice
Our Values are:
Our Customers:
To operate all our sites to the Brand standards and then to treat each of our guests as individuals and do our best to anticipate and meet their needs.
Our Employees:
To invest in our people and give them the opportunity to reach their potential.
Our Shareholders:
To invest wisely in each individual hotel ensuring our hurdle rates are met.
To protect the value in the hotel through prudent management processes.
Our Communities:
To develop and operate each hotel in a way to minimise their impact on the environment.
To make a positive contribution in the communities within which we operate.

